Retro Drive-in Case Study: Trailblazer BBQ Goes To The Movies2018-05-31T15:06:52+00:00
New Trends Need New Innovation

Trailblazer BBQ decided to catch up with ‘Retro Drive-In Movies founder and proud Trailblazer owner Barry Clarke, to hear how Trailblazer has impacted his drive-in movie business.

Offering a cinema experience like no other! ‘Retro Drive-In Movies’ brings the biggest movies to the biggest outdoor LED screen, giving viewers the ability to watch from the comfort of their very own cars!

Starting as a crazy idea written on the back of a beer mat during a few sociable drinks, Retro Drive-In Movies has become Ireland’s fastest growing, movie-related day out.

“I was always aware of drive in movies throughout the US and we knew that it had potential to take off in Ireland, as long as we were able to gain customer credibility. We needed to prove to customers that we were professional, equipped with the highest quality entertainment equipment alongside the best food offerings all within an affordable price for all to attend.”

Retro Drive In has welcomed over 62,000 attendees since January 2017 and Barry believes his Trailblazer BBQ has been “an integral part and a great addition to our revenue streams.

“Throughout our most recent showing, Elf, we made €5,000 worth of sales on our Trailblazer BBQ!”

  • Retro Drive-In Movies boast a LED screen TV the size of 2 double decker buses parked side by side.
  • Onsite food tenders include Flamin Good BBQ, Dough Kitchen and a Coca Cola trailer.
  • High output cooking capabilities are vital as they are catering for a mass of people in a small time gap.
  • Shows regularly sell out, the average screening holds 2,500 cars.

Trailblazer BBQ decided to catch up with ‘Retro Drive-In Movies founder and proud Trailblazer owner Barry Clarke, to hear how Trailblazer has impacted his drive-in movie business.

Offering a cinema experience like no other! ‘Retro Drive-In Movies’ brings the biggest movies to the biggest outdoor LED screen, giving viewers the ability to watch from the comfort of their very own cars!

Starting as a crazy idea written on the back of a beer mat during a few sociable drinks, Retro Drive-In Movies has become Ireland’s fastest growing, movie-related day out.

“I was always aware of drive in movies throughout the US and we knew that it had potential to take off in Ireland, as long as we were able to gain customer credibility. We needed to prove to customers that we were professional, equipped with the highest quality entertainment equipment alongside the best food offerings all within an affordable price for all to attend.”

Retro Drive In has welcomed over 62,000 attendees since January 2017 and Barry believes his Trailblazer BBQ has been “an integral part and a great addition to our revenue streams.

“Throughout our most recent showing, Elf, we made €5,000 worth of sales on our Trailblazer BBQ!”

  • Retro Drive-In Movies boast a LED screen TV the size of 2 double decker buses parked side by side.
  • Onsite food tenders include Flamin Good BBQ, Dough Kitchen and a Coca Cola trailer.
  • High output cooking capabilities are vital as they are catering for a mass of people in a small time gap.
  • Shows regularly sell out, the average screening holds 2,500 cars.
trailblazer at drive in movie event

Deciding Retro Drive-In Movies needed a Trailblazer BBQ

Initially Retro Drive-In Movies sourced external food tenders to cater throughout their sell-out events, however soon realised how well they were doing and that they were missing out on a prime opportunity to gain additional revenue.

“Normally, screenings hold 2,500 cars. Averaging at two people per car means we have approx. 5,000 viewers at a screening. If 10% of this population were to purchase a burger or hot dog costing €5 euros each we could be making a further €2,500 per event!”

“It therefore made perfect sense to research into mobile catering units and food trucks.”

Thankfully this is when we came across Trailblazer BBQ.”

“Our Trailblazer has enabled two people to go from having no previous catering experience, to running their own successful BBQ business (Flamin Good BBQ) that regularly caters for thousands of people in one serving.”

Barry contacted Trailblazer after finding us from an online search. After a brief chat we knew that Trailblazer was exactly what he needed and would go hand-in-hand with the theatre associated with Retro Drive-In Movies.

Trailblazer organised for Barry and his crew to have a demonstration day at our premises in Belfast so they could get a first hand feel for Trailblazer BBQ and its capabilities!

“Trailblazer blew our minds”

“The factory visit was the selling point! We were amazed at the build quality, effectiveness, ease of use and price of the Trailblazer 600s Grillmaster BBQ!”

“The guys at Trailblazer guided us from the beginning on best practise and showed just how easy a Trailblazer BBQ is to control and cook on.”

“The Trailblazer was fit for purpose. Its mobility meant that we could effortlessly tow it to and from our screening locations.”

Rapid return on investment

“Trailblazer BBQ is a much cheaper alternative to a food truck, but we can still output the same (or even more) product in a very limited time. This is vital for us to maximise sales opportunities in between movie showings.”

This has already proven true as we had the BBQ completely paid off within only two events – not bad eh!

“Due to the success and huge profit opportunities we are currently looking at other Trailblazer options to add to our fleet and create the ultimate Trailblazer food court!”

“The guys at Trailblazer have been great and very supportive as they regularly keep in contact regarding any tips or tricks and any new product offerings. We still purchase all our charcoal and cleaning products from Trailblazer.”

Trailblazer BBQ has the ability to add significant revenue and growth opportunities to businesses throughout many sectors and industries. Trailblazer BBQ has proved a huge hit with individuals throughout many backgrounds, from catering experts to complete novice cooks! Give it a go for yourself with the Trailblazer ‘Try Before You Buy’ service… You wont be disappointed!

Are you keen to start your own catering business?

Call Trailblazer BBQ today on +44 28 9057 9000 or email [email protected] and find out how Trailblazer BBQ could make your dreams turn to reality!

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CONTACT INFO

Trailblazer BBQ Ltd,
6 Ballyoran Lane,
Dundonald,
Belfast
BT16 1XJ
Northern Ireland

Phone: +44 28 9057 9000
Email: [email protected]
Web: TrailblazerBBQ.com

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